Accessibility and the similarities with SEO

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Comparing a screen reader with a search engine, one thing becomes immediately apparent: Both are text-based and therefore rely on content being logically structured and clearly labeled. But accessibility brings even more advantages for search engine optimization:

Easy-to-understand texts are always beneficial – also for SEO. Google is continuously working on improving its semantical understanding of texts and being able to categorize content more quickly. Since good readability is an SEO criterion, it is assumed that Google can distinguish between long, complex sentences and simple ones. Using terms that are frequently used in everyday language and are therefore frequently searched for also improves readability and thus positively influences rankings.
Image descriptions and alternative texts help users and search engines identify the honduras phone number data content of images.
Both users and search engines benefit from transcribing audio and video content . This makes content readable for everyone and allows search engines to categorize it thematically and display it appropriately.
Responsive web design offers a high level of usability and ensures that content is always displayed optimally, regardless of the device used. This is not only helpful for accessibility but also a significant ranking factor!
Meaningful link text is important because it provides information about a linked page. Anchor text like "here" or "read more" offers no added value to either users or search engines. Integrating keywords not only aids understanding, but also helps the linked page rank better.
To ensure screen readers can correctly pronounce a website, the language should be specified in the source code. While this isn't strictly necessary for SEO, incorrect language settings can lead to indexing issues.
Conclusion
Even though the implementation of an accessible website does not have to be completed until 2025, the change is already worthwhile for many companies – and not just because of the threat of sanctions after the deadline.

While accessible website design isn't (yet) a specific ranking factor in itself, many accessibility measures also contribute to search engine optimization. Those who address user needs and ensure a high level of usability on their website can expect to receive positive ratings from Google.

Optimizations such as easier-to-understand text, image descriptions, meaningful link text, or a comprehensible and well-thought-out web design are therefore doubly worthwhile: Firstly, they ensure that no one feels excluded when surfing the web; secondly, website operators can improve their Google rankings thanks to increased user-friendliness. This also results in lower service costs, improved social corporate responsibility, and a greater reach, thus generating more potential customers.