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Creating a social media strategy is a long process, but you can break it down into more manageable chunks.

Here are four crucial steps to creating a successful social media marketing strategy.

Step 1. Decide which platform you want to be on and set clear social media marketing goals .
Your social media marketing goals should directly contribute to your company's overall objectives. For example, increasing brand awareness or sales.

A crucial decision point is choosing the platforms you'll use. According to the social media management tool Hootsuite , 58% of marketers believe social networks release new features too quickly to keep up.

Instead of trying to be on every platform, it's more important to choose the ones that benefit your business. For example, if you own a small B2B business , you might get the most leads from LinkedIn and Instagram.

With that information, you can spend enough time understanding the unique specifics of each site (e.g., keywords, hashtags, algorithms, etc.) to post and engage successfully.

Note: What works on each platform is constantly changing. Look for experts on the platforms and influencers on your chosen channels, and follow them to optimize your content strategy accordingly.


Setting quantifiable goals can help you monitor the effectiveness of your social media strategy and determine if you're on the right track or if it's time to change course. SMART

goals aren't new in business, but they can certainly be applied to your social media marketing goals:

Specific. Define your specific goals and how you'll achieve them.

Measurable. Calculate the parameters you need to chinese overseas asia database determine success.

Achievable. Avoid goals that are too demanding or stressful.


Timely. Set deadlines to achieve your goals.

Boardmix: How creating SMART goals can help you achieve social media marketing goals


For example, a SMART goal might be “Increase brand mentions on Instagram by 20% over the next quarter by hosting monthly giveaways on the platform.”

Once you've set your goals, you'll need to choose how to measure your progress toward them. These are called key performance indicators (KPIs) and can include outcomes such as mention volume, new followers, and referral traffic. We'll talk more about metrics later in this article.