Content strategy for Baidu SEO

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Anyone who thinks that daily new posts and a keyword density of 5-10% are important for good Baidu SEO is mistaken. Baidu actually rewards websites that are regularly updated: If something is happening on the homepage, Baidu sees this as a sign that the website is being worked on and is likely up to date.

However, that doesn't mean new blog articles have to go online every hour. The focus is on quality over quantity – and Baidu has also declared war on low-quality content with its hurricane algorithm updates. Therefore, it's recommended to set the highest quality standards, put users first, and keep the search engine in mind. Titles, headings, and text should clearly focus on kuwait phone number data relevant keywords – without trying to force the main keyword into every other sentence.

For news, it can be useful to create a new blog or news post that should be marked with the appropriate date (Baidu has a special markup for this). Baidu not only pays attention to the time of publication, but has even introduced an algorithm update to reward correct markup and penalize misuse.

The importance of off-page SEO in China
Backlinks tell Baidu how important and trustworthy a site is. However, Baidu, like Google, had to contend with a slew of "black hat experts" who shamelessly exploited the backlink signal and attempted to manipulate search results with purchased, fraudulent, hacked, or mass-generated links. They were quite successful in doing so—and unfortunately, often still are today. Thus, the tip "build lots of links, regardless of whether they are high-quality or not, to rank well on Baidu" has secured its place in many SEO guides for China.

Similar to Google with its Penguin update, Baidu has also combatted link spam and black hat SEO with various updates. Baidu's anti-link spam updates have been dubbed "Moneyplant." Unfortunately, Baidu still doesn't have this problem completely under control.

Marcus Pentzek reports on his work: "I've served German companies whose Chinese agencies build 600 or more backlinks per month – still! Even though we advised them to separate from the agency, they couldn't break away.

We were able to prove that many of the links created are worthless, and some are even potentially toxic. Some Chinese services like QQ and WeChat have classified these links as dangerous because they spread viruses, are hacked, or provide illegal content in China, such as pornography."

Now comes the good news: In the last 5 years, we have not seen a website that has been “served” with such spammy backlink profiles and penalized by Baidu.

However, there is also some bad news: Baidu no longer offers a disavow tool that allows you to distance yourself from these bad backlinks.