David Terraza specializes in finding strategic growth opportunities for the companies he has been a part of. This student of the Master's in Digital Marketing is currently the Business Developer for Donkey Republic in Spain. Today we speak with David about the implementation and development of digital businesses in Spain.
What is Donkey Republic?
D: Donkey Republic represents a revolution in the bike rental business for two reasons:
The customer can find bicycles distributed throughout the city using geolocation.
The entire process is carried out using an app , from booking to unlocking the lock, which works with Bluetooth technology.
In conclusion, the customer can rent a bike at any time of day, without paperwork or a deposit.
What is the difference, for example, between Bicing (a bicycle rental service in Barcelona) and Donkey Republic?
D: The most important colombia mobile database difference is that the "Bicing" concept is designed for short trips (using a bike from point A to get to the station at point B). Donkey Republic, on the other hand, allows you to rent bikes by the hour, day, or even week.
Furthermore, during the rental period, users can park their bikes wherever they want . This makes this service very suitable for tourists.
As a foreign company... How well has Donkey Republic been accepted in Spain?
D: The service was launched last October in Spain, and today we're present in Barcelona and Madrid . Reception in both cities is very good and in line with expectations.
Despite this, and since our main target is tourists , it will be next summer that we will truly see if we achieve the level of utilization we have set for the key months of the campaign.
Donkey Republic
What strategies (that can be revealed) are you implementing to position the company in the Spanish market?
D: Our clients come largely from Google , both organically and through Google Ads . In this sense , I coordinate with the Marketing team the various campaigns we carry out for the Spanish market.
We also work with hotels and other organizations that have high demand for bicycle rentals from their clients but are interested in outsourcing the service for logistical reasons. We offer bicycles 24 hours a day, right in front of the hotel, without them having to deal with any paperwork, as the entire process is handled through the app.
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