There is no more effective method today for connecting a company with its customers and potential audience than social media marketing . However, many of these platforms can reach prohibitively expensive prices.
Therefore, here we provide you with a series of social media tools with which to analyze, measure, and schedule content:
SumAll
SumAll is a highly customizable service that is also compatible with the most important digital marketing platforms and the most widely used social media tools . It also allows us to create reports in a wide range of formats suitable for any device.
Buffer
It was designed with the primary goal of scheduling content for social media and multiple platforms. While there are other apps that can do ecuador mobile database the same job, none are as intuitive and user-friendly as Buffer . However, if we want to fully enjoy the tool, we'll be forced to pay for its features. Free accounts, while still highly functional, limit us to the use of certain social networks such as Facebook , Twitter , and LinkedIn .
Hootsuite
Hootsuite is one of the most comprehensive and widely used platforms on the market due to the wide variety of solutions it offers. In this sense, it's truly used by all those community managers who find their work overwhelming. In fact, simply on Twitter , you can schedule your tweets to be published at the time and day you need them. This gives us the opportunity to get ahead on work and take care of anything else while those posts are being published. In short, we're talking about an incredible social listening service that opens countless doors for communicating with our clients.
Socialbro
In the first three examples, we mentioned the services' great versatility in working with multiple platforms. Socialbro , on the other hand, focuses solely on the social network Twitter , although we shouldn't see this as a drawback. It's no surprise that Twitter is one of the most used and downloaded apps by both users and businesses. For this reason, having a tool capable of getting the most out of this app is a sound digital marketing strategy.
BuzzSumo
BuzzSumo helps us create better content on our websites so that it's more likely to be read and shared by users. Simply choose a compelling keyword, category, or topic, and BuzzSumo will find great examples of it for you to use. You'll also be able to stay up-to-date on which ideas have worked and why, and even which renowned people have shared them.
In conclusion, we live in the era of social media , and the role of community manager is increasingly sought after by companies to create strong bonds with their customers. If you'd like to learn more about the field of community management, check out our social media course .
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