A and GA4 calculate this indicator differently
Posted: Sat Apr 19, 2025 9:46 am
The "number of users" in Universal Analytics reports mostly refers to the "total number of users", while the "number of users" in GA4 reports mainly refers to the "number of active users". Therefore, although both are called "number of users", U: UA uses the "total number of users" and GA4 uses the "number of active users".
Depending on how often users return to your site, the "Total Users" metric south africa whatsapp lead in UA and the "Active Users" metric in GA4 may be more or less similar.
You can compare "Total Users" in UA to "Total Users" in GA4 by using Explore to find Total Users in GA4. Due to the difference in definitions, the "Total Users" data may be more comparable than the "Users" metric in GA4 reports.
The two types of properties might use different settings, such as the user identity space. For example, a Google Analytics 4 property might use User-ID, while a Universal Analytics property uses Client-ID.
Your UA reports may exclude data based on filters. GA4 properties do not currently support these filters.
Depending on how often users return to your site, the "Total Users" metric south africa whatsapp lead in UA and the "Active Users" metric in GA4 may be more or less similar.
You can compare "Total Users" in UA to "Total Users" in GA4 by using Explore to find Total Users in GA4. Due to the difference in definitions, the "Total Users" data may be more comparable than the "Users" metric in GA4 reports.
The two types of properties might use different settings, such as the user identity space. For example, a Google Analytics 4 property might use User-ID, while a Universal Analytics property uses Client-ID.
Your UA reports may exclude data based on filters. GA4 properties do not currently support these filters.