How to Choose a Strategy for Your Business
Posted: Sat Apr 05, 2025 6:28 am
The first rule is not to choose “either calls, or letters, chinese overseas africa database or SMS”. Modern autofunnels are deployed in many channels. It is important to understand that each of them has its own optimal role:
Voice calls are great when you need personal contact, high emotion and a quick response. They are expensive and require more attention to the script, but in long sales this is often justified.
Email is versatile, cheap, and highly personalizable. Ideal for long warm-ups, training, and sending detailed materials. But it doesn't provide an instant response, so combine it with other channels if you need efficiency.
SMS are irreplaceable for short reminders, urgent notifications. They are good in scenarios when you need to “hook” a contact or convey important information in a couple of lines. But they are not suitable for long content.
When designing an auto-funnel, it is important to consider: the type of audience (do they like voice conversations, how often do they check their email), the complexity of the product (if a lot of text is required, SMS will not help) and the length of the cycle (is there time to send out case studies or is “lightning-fast” contact needed). Many B2B companies find the optimal balance when email conducts “unhurried” nurturing, and calls (auto-dialing or personal conversation) are connected at crucial moments. SMS acts as a “short signal” on the right day and time.
If you feel that you are losing the lion's share of leads due to banal ignoring of letters or untimely calls, then it is high time to audit the current autofunnel and add the missing elements. Perhaps it is voice contact that will bring "long-thinking" clients back into the game, and SMS will save you from missing a meeting.
Choose a strategy that takes into account the behavior of your leads, the phase of the deal, and the complexity of the product. Then each channel will reveal its strengths, and the conversion from lead to deal will increase.
Subscribe to our Telegram channel and stay up to date with all the automation features: from smart calls to combined funnels!
Voice calls are great when you need personal contact, high emotion and a quick response. They are expensive and require more attention to the script, but in long sales this is often justified.
Email is versatile, cheap, and highly personalizable. Ideal for long warm-ups, training, and sending detailed materials. But it doesn't provide an instant response, so combine it with other channels if you need efficiency.
SMS are irreplaceable for short reminders, urgent notifications. They are good in scenarios when you need to “hook” a contact or convey important information in a couple of lines. But they are not suitable for long content.
When designing an auto-funnel, it is important to consider: the type of audience (do they like voice conversations, how often do they check their email), the complexity of the product (if a lot of text is required, SMS will not help) and the length of the cycle (is there time to send out case studies or is “lightning-fast” contact needed). Many B2B companies find the optimal balance when email conducts “unhurried” nurturing, and calls (auto-dialing or personal conversation) are connected at crucial moments. SMS acts as a “short signal” on the right day and time.
If you feel that you are losing the lion's share of leads due to banal ignoring of letters or untimely calls, then it is high time to audit the current autofunnel and add the missing elements. Perhaps it is voice contact that will bring "long-thinking" clients back into the game, and SMS will save you from missing a meeting.
Choose a strategy that takes into account the behavior of your leads, the phase of the deal, and the complexity of the product. Then each channel will reveal its strengths, and the conversion from lead to deal will increase.
Subscribe to our Telegram channel and stay up to date with all the automation features: from smart calls to combined funnels!