Email Marketing
Posted: Thu Mar 27, 2025 10:28 am
Is it worth buying a database for email marketing?
A Database? What do you need women database it for?
Very much so, if you have a marketing culture!
In my previous article, I told you why “ the money is in the list ” by showing you that profits come from cultivated databases, in other words: politely worked.
Asking the question that gives the title to this article is legitimate, you could ask it because you are already on the right path, or because you do not know whether to take this path. Let's start from an assumption, then.
If you want to sell well (quality vs quantity), you must:
Know your target crystal clear
Having understood the uniqueness of your product/service
Communicate specifically and continuously to your target
In these three points, there is the magic recipe of your Marketing.
Understanding Your Email Marketing Target
Point number one: know your target. It is important to be able to profile your Database. But is it always so clearly outlined? No, not always: especially in the world of SMEs, it happens that it is not easy to accurately and in detail define the DNA of your Target.
Practical example: you have a company that produces and sells software. Levels of targeting:
I am selling software for those who have a computer: too generic
I sell software for those who have a business, i.e. entrepreneurs and freelancers: still generic
I sell software for those who have a restaurant in Italy: we are getting closer!
I sell software for those who have a luxury restaurant: here we are!
Your target: Restaurants in Italy , with more than three stars .
Here then is the clear difference between a generic and a precise target.
A Database? What do you need women database it for?
Very much so, if you have a marketing culture!
In my previous article, I told you why “ the money is in the list ” by showing you that profits come from cultivated databases, in other words: politely worked.
Asking the question that gives the title to this article is legitimate, you could ask it because you are already on the right path, or because you do not know whether to take this path. Let's start from an assumption, then.
If you want to sell well (quality vs quantity), you must:
Know your target crystal clear
Having understood the uniqueness of your product/service
Communicate specifically and continuously to your target
In these three points, there is the magic recipe of your Marketing.
Understanding Your Email Marketing Target
Point number one: know your target. It is important to be able to profile your Database. But is it always so clearly outlined? No, not always: especially in the world of SMEs, it happens that it is not easy to accurately and in detail define the DNA of your Target.
Practical example: you have a company that produces and sells software. Levels of targeting:
I am selling software for those who have a computer: too generic
I sell software for those who have a business, i.e. entrepreneurs and freelancers: still generic
I sell software for those who have a restaurant in Italy: we are getting closer!
I sell software for those who have a luxury restaurant: here we are!
Your target: Restaurants in Italy , with more than three stars .
Here then is the clear difference between a generic and a precise target.