Customer Experience: The Formula for Success to Win Over Your Customers, by Marcos Álvarez
Posted: Thu Mar 27, 2025 10:23 am
Salmon states in his book: “we have moved from public opinion to public emotion”,
referring to the importance that emotions have gained in the field of advertising and communication.
In this book, Marcos Álvarez proposes a business model based on the sum of value through three components: employees, customers, and the company. The author has dubbed this model "Value with Values."
Álvarez believes that improving the customer experience requires starting with employee feedback to generate greater employee engagement.
fax lists To delve even deeper into the art of storytelling, this book offers a different perspective. Storytelling with Data is based on the fundamentals of data visualization and teaches the correct and effective way to communicate through storytelling using data as the backbone of your stories.
This book showcases various real-world examples of how data-driven storytelling can impact the application of data. Its author seeks to demonstrate how to go beyond conventional data analysis tools and how to use them to create compelling, informative, and compelling stories.
Through this reading, you'll learn how context and audience influence the creative and narrative process, and you'll learn to recognize and eliminate everything that hinders content production.
referring to the importance that emotions have gained in the field of advertising and communication.
In this book, Marcos Álvarez proposes a business model based on the sum of value through three components: employees, customers, and the company. The author has dubbed this model "Value with Values."
Álvarez believes that improving the customer experience requires starting with employee feedback to generate greater employee engagement.
fax lists To delve even deeper into the art of storytelling, this book offers a different perspective. Storytelling with Data is based on the fundamentals of data visualization and teaches the correct and effective way to communicate through storytelling using data as the backbone of your stories.
This book showcases various real-world examples of how data-driven storytelling can impact the application of data. Its author seeks to demonstrate how to go beyond conventional data analysis tools and how to use them to create compelling, informative, and compelling stories.
Through this reading, you'll learn how context and audience influence the creative and narrative process, and you'll learn to recognize and eliminate everything that hinders content production.