Conclusion on Google Keyword Planner
Posted: Thu Mar 27, 2025 10:18 am
While it might seem straightforward at this point, there are many factors that go into choosing the right keywords.
Let's imagine you have an online store that sells organic industry email list and healthy products: if you wanted to write an article about the health benefits of organic coffee, it wouldn't work to use the word "coffee" as a keyword, as it's too broad; or the phrase "health benefits of coffee" as it's too narrow.
In this case, a keyword that might perform well and generate results might be "organic coffee." Analyzing this keyword, you'll find alternative terms like "organic coffee beans," "best organic coffee," "organic decaf coffee," and so on.
Now, what keyword should you choose? While there are many factors to consider, here are three general criteria that can help you choose the right keywords.
Search volume. The higher the average search volume, the more traffic that keyword is likely to bring.
Commercial intent. The greater the competition and the higher the suggested offer, the easier it will be to convert visitors into customers when they visit your website.
Organic SEO competition. Like commercial intent, organic competition is an important factor when selecting your keywords.
Let's imagine you have an online store that sells organic industry email list and healthy products: if you wanted to write an article about the health benefits of organic coffee, it wouldn't work to use the word "coffee" as a keyword, as it's too broad; or the phrase "health benefits of coffee" as it's too narrow.
In this case, a keyword that might perform well and generate results might be "organic coffee." Analyzing this keyword, you'll find alternative terms like "organic coffee beans," "best organic coffee," "organic decaf coffee," and so on.
Now, what keyword should you choose? While there are many factors to consider, here are three general criteria that can help you choose the right keywords.
Search volume. The higher the average search volume, the more traffic that keyword is likely to bring.
Commercial intent. The greater the competition and the higher the suggested offer, the easier it will be to convert visitors into customers when they visit your website.
Organic SEO competition. Like commercial intent, organic competition is an important factor when selecting your keywords.