Once you've defined your objective, you need to define the metrics that will provide you with the data you need. For example, if your goal is to improve your online reputation, you'll evaluate the effectiveness of your complaint management processes.
You can do this by conducting customer satisfaction surveys to gambling data brazil determine which areas your competitors excel in. This way, you'll be able to identify any weaknesses in your company's processes so you can optimize them.
“The first step before developing a benchmark is to conduct a SWOT analysis of your company.”
Research your competition
You need to know your competition, both direct and indirect. Identify their market share and who the leading company is in that particular industry. You can choose other companies unrelated to your industry and learn valuable business practices from them.
If your goal, for example, is to benchmark your competitors' digital presence, you need to research your competitors' social media accounts, blogs, search engine rankings, ad spend, etc.
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