Personalized commerce

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We are in the era of informed shoppers who want to buy products from brands that care about their customers. Beyond personalization, consumers today select brands based on the experiences they see reflected in the companies' actions and values.

Users expect brands to know them: to be aware of what they've purchased in chinese overseas canada database the past and help them know what to buy in the future, based on all the data they share when interacting on their platforms.

By collecting data from their own buyers, brands must begin to predict what their customers want and understand where they are in the buying cycle.

Apply agile marketing
A good example of agile marketing is Nike's "Play Inside, Play for the World" campaign. The company leveraged its digital ecosystem to promote social distancing during the lockdown. Agile marketing campaigns will continue throughout 2021.

Connect authentically
The companies that have succeeded during the pandemic are those that focused more on building authentic connections than speed to market.

Another good example is Carter's children's clothing campaign, whose favorite slogan was "Stay home, make memories," starring employees and their children.