Customer experience is the impression users have of your brand throughout the entire purchasing cycle. Achieving a positive customer experience is crucial, as it will determine your brand image and significantly influence your revenue.
CX for companies
The key elements of a customer experience are people and chinese overseas america database the product. There are some important concepts that can help you create and implement a results-oriented strategy:
Emotions. These relate to the sensations your customers experience: happiness, empathy, nostalgia, etc.
Memories. Customers' memories and perceptions of your brand determine how their relationships with it develop.
Behaviors. By generating emotions and memories in people, new consumer habits are created.
Business results. These are the returns obtained by applying the above and enable a viable and sustainable strategy.
These concepts form a value chain that connects aspects such as emotions, which were previously considered "intangible," with business factors such as profitability.
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