Have not yet been integrated into companies as desired

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It's important to keep in mind that recommendations may contain algorithms that predict which products we'll like based on other buyers' purchasing preferences and, if the system is intelligent, based on our browsing behavior.

Three innovative and very interesting actions from the perspective of online marketing:
Take advantage of the unique insight that users have when offering relevant products and proposing actions of greater importance based on the opinions they express.
The importance of the productivity of catalog products by adjusting it to customer behavior
The purchase probability prediction that exists when determining who is best at making a discount
Many of this year's trends are closely related to the professionalization of aspects that, despite being important in 2016,

2017 is a perfect year for anyone who decides to enter the exciting world of digital marketing bc data america professionally . Specializations will increase through all kinds of courses and master's degrees, which will be a good way to enter the job market, as they allow you to acquire knowledge, the logical task of adapting to the digital world, and learn about new market trends. A job market with a bright future in digital marketing.

We mustn't forget that online marketing increasingly requires strategic marketing . We all agree that knowing how a tool works is ideal, but developing an effective strategy is often more complicated. This is perhaps the weak point of digital professions.

Actions and tools must be implemented once the strategies have been clearly defined. In this regard, knowledge of how to conduct a market analysis or analyze direct and indirect competition, including alternative products, is essential if we want our marketing to be successful.

For all these reasons, this year for online marketing should be one in which marketing professionals become aware of the current importance of collaboration between the two fields.