The first steps of relationship marketing were not easy
At first, implementing all this wasn't easy. Much of the mailing, both postal and electronic, was done manually, so the processes weren't as efficient as desired.
The Internet has been a major driver of change, with technology providing businesses with a range of tools that have allowed for an exponential increase in the number of leads they can work with, even if a significant portion of them are further along in the purchasing process.
With a larger number of leads, new tools exist that qualify and interact with databases, which help achieve the vnpay database stated objective: educating leads so they arrive better prepared for the purchase, and filtering them so that sales departments only have to contact those most likely to end up purchasing the product or service marketed by the business or company in question.
Currently, it's a technique based on automated interactions with users, depending on their characteristics. Emails are no longer the only means used; retargeting, smart CTAs, chatbots, and dynamic lists are now being used.
How to qualify a lead?
The lead qualification process is a delicate matter. There are no fixed rules, and everything depends on the product, market, and the amount of money you want to invest. Some strategies may be more effective than others.
Lead qualification is a process that can sometimes be slow in the sales funnel. It's best to have different content strategies for each stage of the funnel, which will improve conversion rates. In the attraction phase, you can share content that explains the problem to the customer and draws them into the funnel, where the content will address solutions. If everything is done correctly, the customer is sent to the sales department, which handles the lead, and the purchase is finalized.
- Board index
- All times are UTC
- Delete cookies
- Contact us