The Internet is the best strategy for community

[rmsh47]

Myth 4: Brand communities are primarily for companies.
Community building serves customers, and customers are nothing more than people. They have needs and interests. Transactions like purchases or registrations don’t create loyalty – understanding and advocacy, on the other hand, do. Such communities can offer customers a lot of things. Psychological support and learning new skills are just two of many ways.

For people, emotional needs are more importan band database than brands, which is why people should be served first. It is often difficult for managers to figure out how to put the brand, and then the company, second. Nevertheless, putting customers first through community building is a strategy that makes sense in the long run.

Myth 5: y building.
Harnessing the power of the Internet is one approach, but not the entire business strategy. Sure, social networks are great for spreading information, getting new feedback and ideas, and building connections.

This is extremely important for marketing, but the Internet also has weaknesses. These include antisocial behavior online and weak emotional bonds. Practice has proven that the best communities can be built in physical places.