Things as they are Sprite

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Achievements :
Creativity and Humor: The campaign stood out for its creativity and humor, associating chicken with common words and concepts in an unexpected and fun way. This allowed Bachoco to differentiate itself in a saturated market and effectively capture the public's attention.
Engagement Generation: The strategy of creating humorous and relatable content generated a high level of engagement among consumers. Users were drawn to the humor of the posts and actively shared the content on social media, thus amplifying the campaign's reach.

Strengthening Brand Identity: The campaign contributed to strengthening Bachoco's brand identity by associating it with creativity and humor. Consumers began to perceive Bachoco as a fresh and fun brand, which increased its relevance and market positioning.

Impact:
Increased Brand Awareness: The "Bachoco: Creativity on the Farm" campaign helped increase brand awareness by creating viral and shareable content that reached a wide online audience. This allowed Bachoco to consolidate its position as a leader in the poultry industry.
Customer Loyalty: The strategy of generating humorous content helped retain existing customers by maintaining their interest and engagement with the brand. Consumers enjoyed the entertaining content and remained loyal to Bachoco as a result.

Conversation Generation: The campaign generated online conversations by eliciting positive and shared reactions from users. This created an online community around the brand, which helped strengthen its digital presence and connection with the public.

8.
The strategy behind Sprite's "Just the Way Things Are" campaign focused on authenticity and transparency. The facebook database brand sought to position itself as a refreshing and honest option in a market saturated with soft drinks. The campaign was based on the premise that Sprite doesn't strive to be something it's not, but rather celebrates authenticity and openness in a world filled with pretensions.


Achievements:
Authenticity and Transparency: The campaign stood out for its focus on authenticity and transparency. Sprite positioned itself as a brand that doesn't pretend to be anything else, but rather presents itself as it is, without embellishment or false promises. This honesty resonated with consumers, who appreciated the brand's sincerity.