Multi-channel will make content marketing more difficult

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When Facebook announced changes to its timeline algorithm, we predicted that this would be largely due to the increased scrutiny Facebook had to face after its newsfeed was used to influence the 2016 US presidential election. This would result in lower user engagement on social media, which would mean that it would be harder for brands to monetize their content marketing on Facebook, especially since they would have to spend more on advertising to get their content to the right audience.

But Facebook isn't the only social media to come chinese overseas canada database this scrutiny. Just last week, Google and Twitter also explained to the US Congress how their social networks will combat extremist content that is said to have influenced the US election .

Google has also recently made major changes to its YouTube Partner Program (YPP), which will make it more difficult for video creators to monetize the traffic from popular videos. The new rules are that within a year, video creators must not only accumulate 10,000 unique visitors, but also accumulate 4,000 hours of total video viewing time. In addition, their video channels must have 1,000 subscribers to participate in the Partner Program.