Where does differentiation come from
Posted: Mon Mar 17, 2025 9:00 am
Differentiation is a word that bosses love to talk about, but it is not as easy as just saying it. Today, Houst will talk about differentiation for your reference.
The purpose of differentiation: Differentiation is to give users a reason to choose you instead of others. Differentiation is very important! If a brand or company is not differentiated, it means that fantuan database consumers will not be loyal to you, because you have no unique value and you have not given consumers a reason to choose you.
2. The essence of differentiation: It is differentiation of "meeting consumer needs". No matter what kind of differentiation, returning to the essence is to better meet user needs. When formulating a differentiation strategy, we must start from user needs to explore differentiated advantages. For example: under the parent demand of [daily shampooing], there are many differentiated demands and corresponding products, such as "anti-dandruff - Head & Shoulders", "hair care - Pantene", "anti-hair loss - Bawang", "smoothness - Rejoice" and so on.
3.: Differentiation is reflected through a whole system, not a single point. A common misunderstanding is that many people think that differentiation is a single point such as "taste", "cost-effectiveness", and "packaging design". Consumers will choose you because of cost-effectiveness, and will also choose competitors when others have a higher cost-effectiveness.
The purpose of differentiation: Differentiation is to give users a reason to choose you instead of others. Differentiation is very important! If a brand or company is not differentiated, it means that fantuan database consumers will not be loyal to you, because you have no unique value and you have not given consumers a reason to choose you.
2. The essence of differentiation: It is differentiation of "meeting consumer needs". No matter what kind of differentiation, returning to the essence is to better meet user needs. When formulating a differentiation strategy, we must start from user needs to explore differentiated advantages. For example: under the parent demand of [daily shampooing], there are many differentiated demands and corresponding products, such as "anti-dandruff - Head & Shoulders", "hair care - Pantene", "anti-hair loss - Bawang", "smoothness - Rejoice" and so on.
3.: Differentiation is reflected through a whole system, not a single point. A common misunderstanding is that many people think that differentiation is a single point such as "taste", "cost-effectiveness", and "packaging design". Consumers will choose you because of cost-effectiveness, and will also choose competitors when others have a higher cost-effectiveness.