3. Personalize The Copy While This May

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Seem Obvious, It’s Often Overlooked. Personalization Is Much More Than Using A Merge Tag To Insert The First Name. If You’re A Retailer Asking For A Rating, Review, Or Referral, Mention What Exactly Was Purchased In The Email Or The Email Subject Line. In The Example Below, The Purchaser Is Asked To Share Aka Refer Their Latest Purchase With Their Friends On Facebook And Receive An Incentive In Return.

Referral Email For An Iphone Case Now, You May Notice honduras phone number library There's No Subscriber Name In This Personalized Email. However, The Personalization In This Referral Request Is The Past Purchase. It Dynamically Inserts The Product The Customer Purchased, Which Makes It Relevant And Increases The Likelihood Of The Customer Taking Action On The Referral Campaign. 4. Vary Referral Incentives Your Entire Customer Base Isn’t Motivated By The Same Rewards.




Some May Be Looking For A Monetary Incentive, While Others May Want Access To Premium Features Or Fun Swag. For Example, Scentsy Offers Free Products As A Referral Reward Scentsy Referral Email Campaign Conversely, You Can Also Give A Monetary Incentive For A Future Purchase. It’s Important To Remember That The Incentive Should Correlate To The End Goal Of The Referrer’s Action. If You Simply Ask A Customer To Share A Link On Social Media With Their Friends, The Incentive Should Be Smaller Than One Given Upon The Completion Of A Sale.