What is Digital Transformation?
Posted: Sun Mar 16, 2025 9:20 am
That same year, Heineken launched a unique competition at New York's JFK Airport: "Departure Roulette." Travelers were challenged to participate in a random drawing for a plane ticket: who would dare to throw away their ticket and exchange it for the destination suggested by the game? The YouTube video alone has garnered 2 million views.
Also in the UK, the Pip&Nut brand organized picnics in central London in 2017, offering yoga and meditation classes along with tastings of its peanut butter.
In 2018, Coca-Cola celebrated the start of the World Cup with an augmented reality experience at Zurich train station where anyone (on the virtual screen) could test their football skills with Xherdan Shaqiri and take photos with the Swiss champion, as well as participate in the draw for an official 2018 FIFA World Cup match ball.
Related postsDigital Transformation: A Complete Guide with Strategies, Tools, and chinese overseas australia database Best Practices
Digitalization / By Editorial Staff
Digital transformation elevates the potential of companies that begin to create their digital foundation to build a personalized path on solid pillars . How to ensure value and competitiveness .
Digital Transformation has been talked about for years . So much so that many companies are keenly aware of the need to embark on a path to modernize their IT and processes. At the same time, it remains difficult to understand what digital transformation really means and how it can be implemented fruitfully for each company's needs.
Digital Transformation is understood as the digital transformation of public and private companies, that is, the application of digital tools and technologies to carry out normal work .
Also in the UK, the Pip&Nut brand organized picnics in central London in 2017, offering yoga and meditation classes along with tastings of its peanut butter.
In 2018, Coca-Cola celebrated the start of the World Cup with an augmented reality experience at Zurich train station where anyone (on the virtual screen) could test their football skills with Xherdan Shaqiri and take photos with the Swiss champion, as well as participate in the draw for an official 2018 FIFA World Cup match ball.
Related postsDigital Transformation: A Complete Guide with Strategies, Tools, and chinese overseas australia database Best Practices
Digitalization / By Editorial Staff
Digital transformation elevates the potential of companies that begin to create their digital foundation to build a personalized path on solid pillars . How to ensure value and competitiveness .
Digital Transformation has been talked about for years . So much so that many companies are keenly aware of the need to embark on a path to modernize their IT and processes. At the same time, it remains difficult to understand what digital transformation really means and how it can be implemented fruitfully for each company's needs.
Digital Transformation is understood as the digital transformation of public and private companies, that is, the application of digital tools and technologies to carry out normal work .