Digital Marketing: What Can Be Done Now?: Remote Work vs. Online Shopping Behavior

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With COVID-19 spreading across the world, many countries have implemented home quarantines and closed workplaces and classrooms as a way to contain the disease.

As a result, a large number of people began to adopt home office as a viable option to ensure business continuity.

This situation is changing the dynamics of work, making organizations more flexible and opening lines of communication between departments and customers. Companies are reinforcing their resources for this work methodology, digitalizing their processes and workflows.

With people and organizations becoming accustomed to remote working, the trend is likely to continue post-crisis and become more widely adopted, further driving online shopping behavior.

In terms of post-pandemic digital marketing, this also applies to jordan mobile database B2B and its long sales cycles – you need to think about how your operations will adapt to this scenario: deliveries, contract signatures, logistics and other issues must adapt to this new scenario.

Optimize your advertising budget
With the economy being impacted even more than it already was, this has been one of the biggest concerns for companies.

It’s a widespread problem: you’re seeing lower conversion rates and have therefore reduced or paused your budgets for direct response channels like PPC and Facebook. This makes perfect sense if your business isn’t in the healthcare, food service, or technology industries.

But what to do now? Our diagnosis is that this is the time when agility and creativity are essential to increase the chances of survival during this crisis. Therefore, the suggestion is to allocate this budget – or part of it – to SEO and conversion optimization strategies, advertising on YouTube and social networks (which are receiving a high volume of traffic) and content production.

This will help your brand keep your leads and customers nurtured and loyal until business resumes.