Is programmatic media the right option for your company?

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Similarly, programmatic ads come with integrations, enabling advanced targeting options like location-based advertising, behavioral advertising, and in-store attribution.

With in-store attribution, audiences can be served ads after they visit a physical store location, as determined through mobile tracking. These options go beyond the GDN’s available targeting methods.

Points of attention
Programmatic media has a number of strategic advantages, but all of this comes at a price – and this is a disadvantage compared to GDN.

Overall, the cost of investing in programmatic advertising is a bit higher. The good news is that these costs can be offset by working with a vendor or agency that already has the platform.

Another downside is that the CPM (cost per thousand impressions) model ghana mobile database means your business pays for impressions, not engagement.

For this reason, segmentation must be thought out strategically, using a little more data and brainpower than is required with GDN.

In fact, there’s a much bigger learning gap in general when it comes to programmatic advertising, in contrast to Google’s user-friendly setup – which is why it’s important to have expert support.

Despite the cost and technical drawbacks, programmatic advertising is always the best option if your budget allows. It gives you greater control, wider scale, and better targeting capabilities.

But if your budget is more limited, the Google Display Network can also be a good alternative.

Whichever option you choose, the essential thing is that your business has a clear message, great images or video content, and a strong strategy behind your advertising efforts.