So let's stop bothering customers?

[Habib01]

A good example of such content is Forbes' Espresso newsletter. The project began with a series of in-depth interviews with customers. Based on this, Espresso was created, which brings you an "extract" of the most interesting current events every morning after seven. Thanks to the fact that the content prepared in this way perfectly meets the needs of customers, the subscriber base reaches a fantastic number of 35 thousand and is growing daily. Great work!

and start thinking much more about how we can help them in their lives. There's nothing worse than creating something that no customer wants and if it hadn't been created, the world would be a little more beautiful.The end of "cold calling" in the Czech Republic!
Are you familiar with the amendment to Act No. 127/2005 Coll., on electronic communications, which changes the method of telemarketing? Its aim is to strengthen the protection of privacy in electronic communications and on this basis, the conditions for contacting for marketing purposes are being changed .

The amendment stipulates that numbers included in the public directory cannot be used for telemarketing purposes. This prohibition does not distinguish between entrepreneurs and non-entrepreneurs , but only refers to the "participant", and therefore also applies to B2B cases .

Contacting for marketing purposes must always occur based on a source other than a public (participant) list, and the contact must prove how they obtained the contact and that they are authorized to handle it in accordance with the General Data Protection Regulation (GDPR).

If both conditions are met, i.e. the number is not included in the public directory and the contact south africa phone number data was obtained in accordance with the GDPR, then it will still be possible to use such a telephone number for telemarketing. The GDPR regulation applies only to contacts of natural persons and not legal entities - if it is not a telephone number from the public directory and at the same time it is a contact of a legal entity , the amendment to the law will not apply here. A typical example is contacts published on company websites.

The previously established opt-out principle is being replaced by the opt-in principle, which allows marketing to be addressed only to those persons who have explicitly stated that they wish to be contacted for marketing purposes . The initial contact itself for the purpose of offering a meeting or presenting services is thus considered to be "marketing advertising or other similar offer of goods or services" and is therefore restricted by the amendment to Act No. 127/2005 Coll., on electronic communications.