4. Initiate referral and affiliate partnerships to widen your reach

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Finally, you’ll probably have to build backlinks to your site. There are various ways you can do this from broken link building to guest post outreach. This guide provides a nice overview of how to guest post if you want to research this topic further.

A customer referral or affiliate program essentially makes your customers your marketing team. It’s an excellent way to generate leads as people are generally more likely to believe a message from an existing customer than one from a company. However, you need to ensure that your products and incentives are enticing if you wish to use referral marketing to expand your reach.

Chewy is a good example of a business that uses referral complete cell phone number list and affiliate partnerships to promote its products. It maintains programs on some of the largest affiliate platforms and offers well-known pet food and treat brands.


Some brands in the pet niche offer commissions as high as 16% to their referral and affiliate partners. On the other hand, Chewy offers a flat commission of up to $20 per new customer. Chewy’s advantage is that it carries over 2,000 best-known pet care brands and has a robust community of affiliate partners.

Chewy’s program is effective because it follows a set of easy-to-understand rules. For example, it defines a “new” customer as one who hasn’t purchased from Chewy since 2012. It is also open to partnering with content creators who meet their criteria.

Finally, they let potential affiliates choose between two affiliate networks – Partnerize and CJ Affiliate – known for their reporting interfaces and ease of use.

5. Establish industry leadership with online events
Virtual events and webinars are some of the most effective ways to generate leads for your business. They are certainly more cost-effective than offline events.

Brands that host online events spend less on technical equipment, venue rental, transport, accommodations, and other expenses. Online events are also accessible to more potential customers than offline events. Attendees don’t need to contend with the cost of plane tickets, hotel rooms, and meals.