how did the idea of ​​establishing the Kafe a Marketing project come about?

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Coffee and marketing – a pleasant conversation about marketing
May 9, 2019

Jan Vasek

Blog , From the Beekeeping

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Enough of the glossy marketing lectures full of interesting information that you can hardly incorporate into your business , especially if you are a smaller company. This is exactly what Včeliště founder Josef Řezníček thought and decided to organize regular informal meetings, which he called Kafe a marketing. And we asked him a few questions about this event.

Hi Pepa, let's get straight to the point -

The name Kafe a marketing is derived from the nature of the event. When I go for coffee with someone, I know romania phone number data that it will be a pleasant conversation , where we can all talk openly and go into topics in depth. That's exactly how it is with my colleagues at Včelište. And we often and happily bring up the topic of marketing over coffee. That's why Kafe a marketing is absolutely appropriate for us.

You can imagine a situation where you go for a coffee with a friend and chat after work. No shiny slides and ultra-modern case studies, from which most people will not get anything out of it. At the Coffee and Marketing event, where I have taken on the role of moderator, we will talk about what marketing really looks like in the guest's company , what works for them and what doesn't. I would be very happy if negative experiences from practice were also heard, steps that didn't go very well. Guests don't usually brag about this at events. And yet, these are important experiences for everyone present. The event is not only about marketing, but also about going for a coffee with someone, meeting new people, chatting with others in the industry, relaxing after work, switching off and having fun.

You mentioned both shiny slides and negative experiences. Could you elaborate on that? So how will Kafe a Marketing be different from traditional lectures?

Personally, I often go to various marketing lectures, meetings and conferences. And at many of them, I get annoyed when speakers present ideas and solutions that their audience cannot implement . Either it is something specific, out of the ordinary, or it would cost too much money. Although it looks nice on the outside, for example when artificial intelligence and other buzzwords are involved, in practice people just find out that it is not their path. At Včelište, we have long wanted to organize regular meetings of marketing people. But the goal was to create a concept that would not be just another of the same events, of which there are a lot in Prague and other cities lately.