How to satisfy the needs of the target group at a time when competition is fiercely fighting for every customer? At a time when the user is bombarded with offers that annoy and discourage them practically every day? The way is an effective combination of marketing and artificial intelligence - a competitive advantage for companies and a great experience for the customer.
We often associate artificial intelligence (AI) with science fiction films or, for example, with advances in industry - robotization and automation in production processes, autonomous cars, etc.
However, artificial intelligence permeates all spheres of human life, even if bulgaria phone number data we don't realize it. And marketing is one of those areas where AI can significantly help.
AI marketing works thanks to more efficient data processing and creative strategies
The process of sifting through data, analyzing it... It's hard work even for specialists who are well-versed in the field. On one side, there's a person, on the other, data, data, and more data.
The mass of data that needs to be processed to make marketing effective.
However, if companies do not have enough resources (time, tools, manpower) to process data, a deep gap arises between data and its use.
“AI marketing is a method that uses data to predict customer behavior, improve their experience, and sell when they want to take action.”
Marketing and artificial intelligence (AI marketing) together build a bridge between data evaluation and its practical use leading to satisfied customers .
Thanks to AI marketing, companies can create a much clearer picture of their target audience than ever before.
Online retailers are thus armed with a powerful data “arsenal” with which they can significantly increase campaign performance and return on investment . Thanks to high-quality strategy setting and automation, performance can be achieved with minimal effort for the retailer.
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