There are several things to think about when writing a newsletter. And unfortunately, once you send an email, you can't take it back. So if you want to make sure you don't make any mistakes when creating your newsletter, keep reading.
These 12 tips will help you create the best newsletter, so don't hesitate and read on.
1. Set a goal
Before you start writing anything, have a clear goal for your newsletter. Also, make sure you know how it fits into your overall strategy.
Is your newsletter supposed to help you generate leads? Or is it just to grow belize phone number data your email contacts? Simply set a goal and base your next steps on it.
However, keep in mind that the goal of your newsletter should be connected to your overall business goals.
2. Gather your content
Once you have a clear goal for your newsletter, find the right content for it. Between sending each newsletter, you should be able to actively and passively search for content.
Active content search means that you are going to search for specific content. Passive content search means that you come across some content by chance but realize that it would be useful to you.
Many people only actively search for content, but passively searching for content is very useful, so don't forget to save any content that you might find useful in the future.
How you want to gather content is up to you, but one place you can find good content for your newsletter is your blog or your social media.
3. Design your own template
Before you dive into writing your newsletter, make sure you have an idea of how it will look. This will help you know exactly how much space you have to promote your content.
Your template doesn't have to be anything fancy - even newsletters with a simple design look great. The important thing is that the design is tailored to your reader. It should be easy to read, scan, and adapt to different clicks. Don't forget that it should also be mobile-friendly.
If you're not good at designing an email, feel free to check out some pre-made templates. Plus, if you're a HubSpot customer, you'll have several pre-made templates at your disposal.
4. Set the size of your newsletter
Unfortunately, email newsletters don't resize once you send them. And since we all open our emails on different devices, how do you know what size your newsletter should be?
Most providers will have a default width of 600px and a 30px padding on all sides. However, when these defaults are applied, your newsletter content may not survive. This is why it is important to ensure that your newsletter “fits” within the universal width of 600px.
What about height? Basically, your email can be any height (or rather length) you want. However, if your email is infinitely long, there’s less chance that people will click through to the end. A general rule of thumb is that your recipients shouldn’t spend more than a second scrolling before they get to the very end.
5. Add content to the body of your newsletter
Fill your template with text and images. This is one of the main parts of your newsletter, so make sure you spend enough time on it. Most newsletters have short copy because it boosts click-through rates. Although it’s worth noting that some successful newsletters use the opposite tactic.
Don't forget to edit your email thoroughly - you can even send it to one of your colleagues, for example. Remember that once you send the newsletter, you can't fix any typos like you can with web content.
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