Effective content marketing with a small initial investment
Posted: Wed Feb 19, 2025 8:11 am
Content marketing doesn't have to be a burden on your budget. It is usually said that it is time-consuming and expensive - not to mention the fact that it is an investment that will pay off many times over in the future. After all, you need a copywriter, a graphic designer, a photographer, a content strategist, an SEO pro and... We'll stop you here. Of course, this is the ideal situation. However, it would mean that smaller companies or freelancers simply could not afford to do content marketing.
But we know that they can – and that they do it brilliantly. You too can join them. We will be happy to convince you of this in the following lines and give you the courage to get started.
Get started blogging
Does a blog sound like a great idea, but you're confused about the content? What to write about? What do people want to read? We have a simple tip for you. Ask them . If you don't know what your target audience is worried about, what they're interested in, and what they'd like to read on your blog, it's best to consult them directly - for example, on social networks or in discussion forums. People like to be involved. It gives them a sense of importance and at the same time, you're sure that you're not going to miss the mark with the topics.
Starting a blog is not difficult either, you can do it in a few minutes. You can start a blog on paraguay phone number data WordPress or on your own website . And how often to contribute to it? It depends on you. Such a compromise can be publishing once a week. If you spend approximately three hours on one post, you will invest 12 hours of time in the blog per month. Don't be afraid to write a blog yourself, you understand the topic best and know your audience. Our article on how to write a blog that readers and search engines will like can be a great guide .
Time commitment: 12 hours per month (+ starting a blog)
Offer readers free downloadable content
Trust us – if you can start a blog and contribute valuable posts to it, you can easily create an e-book without a professional graphic designer or copywriter. The content of the e-book can be made up of the most popular articles from your blog, to which you add something extra. The e-book should help your target group solve a burning problem or answer questions that they are currently dealing with.
Develop the topic in more detail than you have on your blog so that the e-book is as beneficial as possible for the reader . After reading it, the reader should be sure that you are an expert on the given issue and that they can contact you as soon as they need a given service or product.
But we know that they can – and that they do it brilliantly. You too can join them. We will be happy to convince you of this in the following lines and give you the courage to get started.
Get started blogging
Does a blog sound like a great idea, but you're confused about the content? What to write about? What do people want to read? We have a simple tip for you. Ask them . If you don't know what your target audience is worried about, what they're interested in, and what they'd like to read on your blog, it's best to consult them directly - for example, on social networks or in discussion forums. People like to be involved. It gives them a sense of importance and at the same time, you're sure that you're not going to miss the mark with the topics.
Starting a blog is not difficult either, you can do it in a few minutes. You can start a blog on paraguay phone number data WordPress or on your own website . And how often to contribute to it? It depends on you. Such a compromise can be publishing once a week. If you spend approximately three hours on one post, you will invest 12 hours of time in the blog per month. Don't be afraid to write a blog yourself, you understand the topic best and know your audience. Our article on how to write a blog that readers and search engines will like can be a great guide .
Time commitment: 12 hours per month (+ starting a blog)
Offer readers free downloadable content
Trust us – if you can start a blog and contribute valuable posts to it, you can easily create an e-book without a professional graphic designer or copywriter. The content of the e-book can be made up of the most popular articles from your blog, to which you add something extra. The e-book should help your target group solve a burning problem or answer questions that they are currently dealing with.
Develop the topic in more detail than you have on your blog so that the e-book is as beneficial as possible for the reader . After reading it, the reader should be sure that you are an expert on the given issue and that they can contact you as soon as they need a given service or product.