Over the past few years, brands have seen a huge increase in video consumption and engagement. Now more than ever, many brands are creating video content to build trust, engage more target customers, and convert them into customers for their services. CMI research shows that 75% of the top-performing types of content are videos.
content assets
Source: CMI
If you’re not sure what types of video content to create for your georgia mobile database SaaS marketing, this article is for you. It will provide insights and guide you on the best types of content you should create to reach your target customers and get potential customers to convert and use your services.
Why Create SaaS Video Content
Educate your target audience about your services . Video content makes it easy for your target audience to learn how your software works to solve their problems. For example, product demos show customers how the different features of your software work and how they can use them to solve their challenges.
Build trust and credibility . Target customers love doing business with brands they trust. One of the best ways to build that trust is to create brand videos that show potential customers how other customers with similar needs have used your services and solved those problems.
Help prospects understand complex ideas . Some SaaS features are complex, and target customers may not fully understand how to use them. Brands create video content to show these target customers how their business works and, more importantly, how to effectively use these features and tools to solve their challenges .
Show your target audience the value of what you offer . As a SaaS brand, you can create video content to show your target audience how your business works and why they should invest in your software to solve their challenges.
Drive more traffic to your SaaS website . Videos are a great way for brands to gain visibility and traffic. When potential customers search for brands to use to solve their problems, they first look for content related to those problems. Most people like and love video content. Therefore, SaaS brands create videos to attract the attention of target customers to their brands and get more users to engage with the company.
How to ensure video content engages and converts
Include captivating visuals that target user pain points . Images and visuals are essential when creating video content. To drive more engagement, include visuals that align with your prospect’s pain points and show them the value you offer to solve those challenges.
Use storytelling . Stories capture the user’s attention and help them understand and relate to their challenges. Include stories in your video content that users can relate to regarding their pain points and will become more engaged with the video content as they learn how your software can help solve their pain points.
Have a compelling video script . A video script is the foundation of great, amazing videos. You plan out the scenes and how your videos will play out to engage your target audience. With a script, you can manage the length of your video, the message of your videos, and how your message will engage your audience. Make your video script engaging and entertaining, and include the CTA you want your prospects to use after watching your content.
Add captions/subtitles . Sometimes, viewers of movies can watch the video but need help understanding the language. Adding captions and subtitles provides a way for viewers to engage more with your videos because they can see the visuals and follow along as the captions read.
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