In recent years, travel keywords for SEO have become an increasingly important aspect of a successful blog or business. Knowing which keywords to focus on and how to incorporate them into your SEO strategy is no easy task.
Identifying the different types of travel keywords and modifiers for your niche is the first step to success. But how do you do that? It’s time to learn what keywords and modifiers are and how to create a powerful keyword strategy.
With this newfound knowledge, get ready to see your travel business reach new heights.
What are SEO keywords for travel?
While you could easily let our travel SEO company do all the egypt mobile database heavy lifting, knowing what keywords are is an essential tool. Keywords are phrases, queries, and words that people search for. Identifying topics from these keywords is an essential skill for any successful SEO strategy.
There are two notable types of keywords, short-tail and long-tail.
Short-tail keywords are typically broad topics that encompass popular terms that are difficult to rank for. Examples of this in the travel industry might be “travel to Spain” or “hotels in Spain.”
Long-tail keywords are specific topics within a broader field. For example, “cities in Spain” would be a long-tail keyword for the more general topic “Spain.” Another example of a long-tail keyword might be “Best luxury hotels in Spain” for “hotels in Spain.”
Why Finding Top-of-Funnel Keywords for Your Niche Is Critical
Identifying top-of-funnel keywords or short-tail topics is extremely important as they help guide your business.
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Let’s say you have a travel website that focuses explicitly on tours in Spain. First, you should start by identifying top-of-funnel keywords, such as popular cities in Spain, which would be Barcelona, Madrid, etc.
You can then use these short-tail keywords as pillar pages from which your long-tail topics branch off. For example, within the broader topic of “Barcelona,” you might have “things to do in Barcelona” and “hotels in Barcelona.”
How a Powerful Keyword Funnel Strategy Can Improve Your Website
Identifying top-of-funnel keywords will help you create a web-like structure for your website. This structure helps Google understand your site and makes it easier for your visitors to navigate.
What are modifiers?
Modifiers are usually part of a long-tail keyword. In short, they are words added to the main keywords to make them more specific or answer a specific question. Finding modifiers is also not too difficult, as your target audience will hand them to you on a silver platter, literally.
The most popular search terms often have strong modifiers that target a specific query, making it easier to rank higher in SERPs.
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