Shopping Graph Optimization: The Future for Shop SEO / E-Commerce SEO
Posted: Wed Feb 19, 2025 6:40 am
In ecommerce SEO, shop category pages have so far been the focus of measures. That could change! The presence of Google Shopping in the form of product grids, but also in the context of SEO, is increasing rapidly. This means that Google Shopping is becoming the focus of shop SEO.
Google's semantic database behind shopping is the Google Shopping Graph and the optimization of the Shopping Graph is something every SEO should keep in mind when doing search engine optimization for shops.
Why is the Shopping Graph so important in the age of generative AI and SBU?
Applications based on generative AI will change the search and research behavior of many users. Searches will become more interactive, individual, precise and faster.
This means that users will click less on search results in the future and will need significantly fewer touchpoints to find out about products.
The messy middle is shortened by a hybrid search with generative AI and classic search.
According to a study by SERanking, almost 26% of e-commerce bahrain cell phone number list search queries are delivered with a Snapshot AI Box in the SBU. This puts e-commerce among the five industries most affected by the SBU.
In many cases, the classic search results are being replaced by the SBU below the fold. A prominent component of product-related search queries are pop-ups from the Google Shopping Graph.
According to a study by ziptie, almost 80% of the sources for the SBU in the e-commerce sector do not rank in the top 10 search results for the respective search query.
This means that we can only make limited progress with classic SEO. We need to start somewhere else and in my opinion that is the Shopping Graph.
Google's semantic database behind shopping is the Google Shopping Graph and the optimization of the Shopping Graph is something every SEO should keep in mind when doing search engine optimization for shops.
Why is the Shopping Graph so important in the age of generative AI and SBU?
Applications based on generative AI will change the search and research behavior of many users. Searches will become more interactive, individual, precise and faster.
This means that users will click less on search results in the future and will need significantly fewer touchpoints to find out about products.
The messy middle is shortened by a hybrid search with generative AI and classic search.
According to a study by SERanking, almost 26% of e-commerce bahrain cell phone number list search queries are delivered with a Snapshot AI Box in the SBU. This puts e-commerce among the five industries most affected by the SBU.
In many cases, the classic search results are being replaced by the SBU below the fold. A prominent component of product-related search queries are pop-ups from the Google Shopping Graph.
According to a study by ziptie, almost 80% of the sources for the SBU in the e-commerce sector do not rank in the top 10 search results for the respective search query.
This means that we can only make limited progress with classic SEO. We need to start somewhere else and in my opinion that is the Shopping Graph.