9 Ways to Increase Revenue by Aligning Sales and Marketing Teams
Posted: Wed Feb 19, 2025 6:24 am
It only makes sense that consumers' shopping habits change as the world changes.
And in the last few years alone , there have certainly been changes – economic, social and, of course, digital (hello, TikTok!).
Today, it is critical for small and medium-sized businesses france mobile database to create a unified sales and marketing initiative that puts them in front of the right audiences, delivers the best value propositions, and can change as quickly as trends and demands.
So, let's talk about how to do just that.
How is the alignment between sales and marketing?
First, what do we mean when we talk about sales and marketing being “united,” that is, sales and marketing being aligned?
In short, sales and marketing alignment occurs when coordinated communication, processes, and objectives allow marketing and sales teams to function cohesively.
Why prioritize alignment between sales and marketing?
Aligned sales and marketing teams can work without silos to create more impactful campaigns and results, which increases sales effectiveness and ultimately increases revenue.
Eliminate limiting silos
“Siloing”—or separating one business unit from another—was the way things were done. This practice has always left sales and marketing teams disjointed, to the detriment of the consumer and the company.
When the top of the funnel belongs solely to marketing and the bottom belongs solely to sales, the process is often inelegant and uninformed when a lead is ready to be passed from marketing to sales. Lost leads, duplicate communications, and a lack of personalization can hurt a customer’s opinion of your company and cost you money.
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A siloed approach to sales and marketing is no longer viable in the modern world.
To deliver a seamless customer experience, successful businesses need to ensure that sales and marketing work together at every touchpoint to convert contacts and leads into loyal customers.
Take Advantage of Profitable Account-Based Marketing
Account-based marketing (ABM) is the practice of pursuing key leads within accounts, such as companies, rather than individuals.
ABM can be a great tool for smaller businesses because it requires you to spend your resources on only a handful of highly qualified targets at a time, rather than trying to reach and convert hundreds of individual consumers.
While ABM is most common in the business-to-business (B2B) space, business-to-consumer (B2C) organizations can use this method as well. Just think about what types of businesses would be interested in your offering. For example, a coffee shop that roasts and sells its beans to consumers could easily move on to selling them to other local coffee shops.
And in the last few years alone , there have certainly been changes – economic, social and, of course, digital (hello, TikTok!).
Today, it is critical for small and medium-sized businesses france mobile database to create a unified sales and marketing initiative that puts them in front of the right audiences, delivers the best value propositions, and can change as quickly as trends and demands.
So, let's talk about how to do just that.
How is the alignment between sales and marketing?
First, what do we mean when we talk about sales and marketing being “united,” that is, sales and marketing being aligned?
In short, sales and marketing alignment occurs when coordinated communication, processes, and objectives allow marketing and sales teams to function cohesively.
Why prioritize alignment between sales and marketing?
Aligned sales and marketing teams can work without silos to create more impactful campaigns and results, which increases sales effectiveness and ultimately increases revenue.
Eliminate limiting silos
“Siloing”—or separating one business unit from another—was the way things were done. This practice has always left sales and marketing teams disjointed, to the detriment of the consumer and the company.
When the top of the funnel belongs solely to marketing and the bottom belongs solely to sales, the process is often inelegant and uninformed when a lead is ready to be passed from marketing to sales. Lost leads, duplicate communications, and a lack of personalization can hurt a customer’s opinion of your company and cost you money.
Meet Ranktracker
The All-in-One Platform for Effective SEO
Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, because I have just the thing to help. Introducing the all-in-one Ranktracker platform for effective SEO
We have finally opened registration for Ranktracker absolutely free of charge!
Create a free account
Or login using your credentials
A siloed approach to sales and marketing is no longer viable in the modern world.
To deliver a seamless customer experience, successful businesses need to ensure that sales and marketing work together at every touchpoint to convert contacts and leads into loyal customers.
Take Advantage of Profitable Account-Based Marketing
Account-based marketing (ABM) is the practice of pursuing key leads within accounts, such as companies, rather than individuals.
ABM can be a great tool for smaller businesses because it requires you to spend your resources on only a handful of highly qualified targets at a time, rather than trying to reach and convert hundreds of individual consumers.
While ABM is most common in the business-to-business (B2B) space, business-to-consumer (B2C) organizations can use this method as well. Just think about what types of businesses would be interested in your offering. For example, a coffee shop that roasts and sells its beans to consumers could easily move on to selling them to other local coffee shops.