What is the best way to demonstrate that a technique works? With real cases. One of the truths that Inbound Marketing has taught us is that it has completely changed the way brands relate and communicate with their customers. Not only in form, but also in content. Quality content that users appreciate with their loyalty.
Below, we present 8 success stories to iran telegram data demonstrate the effectiveness of valuable content.
table of Contents
GoPro and video marketing
Starbucks and social media
Iberia and its blog
Booking and Lead Nurturing
Uber and email marketing
Listerine and lead generation
Sewickley Academy and buyer personas
Adidas and the personalized app
Conclusions
1. GoPro and video marketing
Sharing is power. This is what GoPro thought when it created its YouTube channel where users have been its best promoters.
Customers who share their experiences and see those of others with a common denominator: the product. All the content of the channel has been created with the objects of sale and among themselves they form and foster a community where they share experiences and learn from those of others, generating knowledge, curiosity and best of all, giving real feedback on what they are consuming.