Instagram's "Shop Now" feature
Posted: Wed Feb 19, 2025 4:48 am
On November 1, 2016, Instagram announced the "Shop Now" feature, which allows users to shop for products they find on Instagram without having to go to a web page.
Initially, it appears to be limited to iOS users in the US. Instagram users can set up to five product item tags (product name and price) on the post screen, and when followers are interested in a product and select that tag, they will be redirected to an Instagram page with detailed information about that product.
Furthermore, by tapping the "Shop Now" button, they can be directed to the product purchase page.
The "Shop Now" feature allows users to view, compare, and purchase products on Instagram without having to go to an EC site, making it the ultimate e-commerce feature on Instagram.
Video Player
00:0000:34
●Features of Instagram's "Shop Now" function
Social networking sites that have implemented afghanistan whatsapp data e-commerce include buy buttons such as those on Pinterest, but these do not explain the details of the product and instead transition directly to a product purchase screen, which tends to encourage impulse buying.
The "Shop Now" feature is unique in that it allows users to check the product details on the product detail page before purchasing. In many cases, product buyers take their time to carefully consider the product details before purchasing, so by including a product information page in the process leading up to the purchase, users can take their time to compare products before making a purchase. Product information is important to users, so this can be said to meet their needs.
Another unique feature is that you can set up to five product tags (product name and price) per image.
In the sample video above, two products have been tagged, but like this, you can display multiple products you want to sell on the same screen. Users who want to sell multiple products can display the products together in the background, as in magazines, to better convey the image of the products than a single product on screen.
This function is still in the testing phase and is limited to certain brands. In the future, it seems that the service will be released with more features, such as product recommendations, a function to display multiple products like a showcase, and global expansion.
Initially, it appears to be limited to iOS users in the US. Instagram users can set up to five product item tags (product name and price) on the post screen, and when followers are interested in a product and select that tag, they will be redirected to an Instagram page with detailed information about that product.
Furthermore, by tapping the "Shop Now" button, they can be directed to the product purchase page.
The "Shop Now" feature allows users to view, compare, and purchase products on Instagram without having to go to an EC site, making it the ultimate e-commerce feature on Instagram.
Video Player
00:0000:34
●Features of Instagram's "Shop Now" function
Social networking sites that have implemented afghanistan whatsapp data e-commerce include buy buttons such as those on Pinterest, but these do not explain the details of the product and instead transition directly to a product purchase screen, which tends to encourage impulse buying.
The "Shop Now" feature is unique in that it allows users to check the product details on the product detail page before purchasing. In many cases, product buyers take their time to carefully consider the product details before purchasing, so by including a product information page in the process leading up to the purchase, users can take their time to compare products before making a purchase. Product information is important to users, so this can be said to meet their needs.
Another unique feature is that you can set up to five product tags (product name and price) per image.
In the sample video above, two products have been tagged, but like this, you can display multiple products you want to sell on the same screen. Users who want to sell multiple products can display the products together in the background, as in magazines, to better convey the image of the products than a single product on screen.
This function is still in the testing phase and is limited to certain brands. In the future, it seems that the service will be released with more features, such as product recommendations, a function to display multiple products like a showcase, and global expansion.