Influencer Marketing Regulation is Coming
Posted: Wed Feb 19, 2025 4:44 am
Influencers, bloggers, TikTokers, YouTubers, Instagrammers, Facebookers… These are the profiles of influential people on different social networks that form part of companies’ communication strategies. A resource that they increasingly use as a way of impacting consumers due to the high number of people who follow them on their social media channels or on their digital media.
The relationship between these influencers and brands is carried out through agreements in which the mention or use of the products or services in the images, videos or texts of their publications is agreed upon in order to make them known.
But… is this collaboration ethical?
In this article we will discuss influencer indonesia telegram data marketing and the legal framework within which both companies and influencers must operate.
Table of contents
Context of influencer marketing
The consumer before marketing and influencers
Code of Conduct on the Use of Influencers in Marketing and Advertising
The promoters of the initiative
Conclusions
Sources of Information
Context of influencer marketing
As the 2021 Social Media Benchmark Report points out, 53% of the world's population uses social media, and two million users do so daily. This is a trend that will continue to grow as new generations become more involved in the Internet.
Another important fact that this report concludes is that 91% of young people between 16 and 24 years old indicate that their purchasing motivation is influencers. As regards Spain, according to the latest Infoadex 2020 study, influencer marketing grew by 67.1% in 2019.
The relationship between these influencers and brands is carried out through agreements in which the mention or use of the products or services in the images, videos or texts of their publications is agreed upon in order to make them known.
But… is this collaboration ethical?
In this article we will discuss influencer indonesia telegram data marketing and the legal framework within which both companies and influencers must operate.
Table of contents
Context of influencer marketing
The consumer before marketing and influencers
Code of Conduct on the Use of Influencers in Marketing and Advertising
The promoters of the initiative
Conclusions
Sources of Information
Context of influencer marketing
As the 2021 Social Media Benchmark Report points out, 53% of the world's population uses social media, and two million users do so daily. This is a trend that will continue to grow as new generations become more involved in the Internet.
Another important fact that this report concludes is that 91% of young people between 16 and 24 years old indicate that their purchasing motivation is influencers. As regards Spain, according to the latest Infoadex 2020 study, influencer marketing grew by 67.1% in 2019.