Avoid unnecessary editing
Posted: Tue Feb 18, 2025 9:05 am
You should also avoid making edits that would cause your ad set to go back into the information gathering phase .
If you make edits that change your ad set's performance, your ad set may go into an information gathering period.
Editing your ad sets or ads should only be done if you are sure it will improve performance.
Don't increase the amount of ads
If you add too many ads or ad sets, the serving system will have less to learn about each ad or ad set than if you had fewer.
Try combining similar ads into sets to consolidate learning content.
Set a proper budget
Setting an unrealistic budget that is too high or too brazil cell phone number list low can leave your delivery system unclear on which user metrics to optimize for.
Set a budget that will generate at least 50 optimization events, and don't change your budget too often.
Changing your budget too frequently can also send your ad set into an information gathering period.
In addition to the budget,
Bid limit
Target Price
Changes in will also have a major impact.
This is okay if it's only minor, but be careful as making too many changes could be considered a major edit.
If you make edits that change your ad set's performance, your ad set may go into an information gathering period.
Editing your ad sets or ads should only be done if you are sure it will improve performance.
Don't increase the amount of ads
If you add too many ads or ad sets, the serving system will have less to learn about each ad or ad set than if you had fewer.
Try combining similar ads into sets to consolidate learning content.
Set a proper budget
Setting an unrealistic budget that is too high or too brazil cell phone number list low can leave your delivery system unclear on which user metrics to optimize for.
Set a budget that will generate at least 50 optimization events, and don't change your budget too often.
Changing your budget too frequently can also send your ad set into an information gathering period.
In addition to the budget,
Bid limit
Target Price
Changes in will also have a major impact.
This is okay if it's only minor, but be careful as making too many changes could be considered a major edit.