Don’t try to cater to all customers with a single newsletter content. Segmenting the recipient list helps to cluster different customer groups and interested parties according to their wishes and individual needs and to address them in a targeted manner with the content relevant to them. The following applies: the smaller the segmentation you choose, the more targeted your newsletter recipients will be and the more your newsletter will be tailored to the interests of your customers.
Tip : Include personalization in the newsletter ecuador cell phone number list In addition, a personal approach and individual orientation of preferences are important in order to retain newsletter recipients in the long term and to highlight the respective added value. forms so that you can use additional fields to find out more information about the person - such as their name, birthday or the industry in which the person works. It is important, however, that you are only allowed to query the field for entering the email address.
All other information is voluntary when registering for the newsletter. If not much is known about the registered newsletter recipients other than the email addresses, it is worth tracking content in the newsletter. With the CleverReach newsletter tool you have the option of adding so-called tags (keywords) to images and links, which are attached to the respective recipient when you actively click on them. Newsletter Tags und Tagging – CleverReach Newsletter Tool A recipient who clicks more on shoes instead of hoodies in a sale newsletter may be happy to receive a newsletter the next time it is sent that only contains offers on popular shoes.
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