Beware of duplicate emails
Posted: Tue Feb 18, 2025 7:00 am
We know not only the customer's gender, but given the selected product, which could be, for example, a women's waterproof backpack made of recycled material, we can also estimate their lifestyle, values, or interests .
First email – best sent the next day . Send an email that resembles a newsletter in both content and design. Focus on the customer’s preferences – in our case, lifestyle, sustainability, ecology, and adventure travel.
Second email – send two days later . Inform about accessories for the given product or a similar product. Include attractive photos, valuable information and an irresistible call to action – complete the purchase.
Third email – don’t send it for at least three days. Create an urgent email that includes social proof. Show with concrete examples how your product has changed the lives of many people. List its benefits and your competitive advantage.
Don't forget about testing
Test your email campaigns and tweak them as needed . Only you can see what works for your customers. Test not only the timing, but also the subject line, email content, calls to action, and graphics.
Let's list a few facts published by the SaleCycle website focusing on conversions, specifically on increasing georgia phone number data abandoned cart conversion rates and increasing customer loyalty:
37% of people open an email asking them to complete an order,
11% of them click on the back-to-cart link in the email,
12% of customers who clicked on the link complete the order.
Many e-shop solutions also handle emailing to some extent. In particular, abandoned cart automation is a basic feature. So be careful not to send these emails twice (from the e-shop and from the emailing tool).
If you are choosing between these two options, we recommend the emailing solution. It offers more features in terms of design, personalization, and sending settings.
First email – best sent the next day . Send an email that resembles a newsletter in both content and design. Focus on the customer’s preferences – in our case, lifestyle, sustainability, ecology, and adventure travel.
Second email – send two days later . Inform about accessories for the given product or a similar product. Include attractive photos, valuable information and an irresistible call to action – complete the purchase.
Third email – don’t send it for at least three days. Create an urgent email that includes social proof. Show with concrete examples how your product has changed the lives of many people. List its benefits and your competitive advantage.
Don't forget about testing
Test your email campaigns and tweak them as needed . Only you can see what works for your customers. Test not only the timing, but also the subject line, email content, calls to action, and graphics.
Let's list a few facts published by the SaleCycle website focusing on conversions, specifically on increasing georgia phone number data abandoned cart conversion rates and increasing customer loyalty:
37% of people open an email asking them to complete an order,
11% of them click on the back-to-cart link in the email,
12% of customers who clicked on the link complete the order.
Many e-shop solutions also handle emailing to some extent. In particular, abandoned cart automation is a basic feature. So be careful not to send these emails twice (from the e-shop and from the emailing tool).
If you are choosing between these two options, we recommend the emailing solution. It offers more features in terms of design, personalization, and sending settings.