Basic steps to create campaigns with nano influencers
Posted: Tue Feb 18, 2025 6:45 am
As in any collaboration with influencers, campaigns are the basis from which to act together. Through proper selection, negotiation andmeasuring results, brands can maximize the impact of collaboration. Here are the key steps to creating a successful campaign with nano influencers.
Define objectives and KPIs: The first step will always bedefine the objectivesDo you want to increase brand awareness , improve engagement or increase sales?
Depending on your goals, selectSpecific KPIsthat allow you to measure performance, such as reach, impressions, interactions or conversions. Establishing these parameters from the beginning is essential to evaluate the success of the campaign. Keep in mind that the influencer or the agency that represents him must be aware of these metrics and objectives.
Selecting the right influencers: Finding the right nano influencers is arguably the honduras phone number list most important part of a campaign. You can manually search platforms like Instagram using hashtags and keywords. However, it is best to usespecialized tools such as Influencity, as they allow you to filter by themes, engagement, demographics, etc.
Negotiate clear and flexible terms: Now that you’ve chosen your nano influencer(s), it’s time to negotiate the terms of the collaboration. Define the type of content, the number of posts, and the delivery times. Make sure to agree on the rights to the content and the duration of its use. Flexibility in terms will help create a stronger long-term relationship.
Measure performance and compare with other channels : After launching the campaign, it is essential to review and analyze the results based on the KPIs initially defined. Compare performance with other marketing channels to determine the profitability of the campaign.campaign with nano influencersThis analysis will allow you to adjust future strategies and optimize results.
Continue reading here: How to hire influencers: The entire process defined
Examples of campaigns with nano influencers
If you want to know what a collaboration with nano influencers looks like, we share some examples. These profiles have made recommendations or sponsored posts with brands they follow and admire.
Harriet and Zaful UK: Harriet is a London-based influencer who shares content about travel, restaurants, lifestyle and fashion.In this postA bag from the small brand appearsZAFUL UK. Through the copy she mentions that her followers will receive a discount code that she has obtained with the brand. Harriet also takes advantage of this post to mention other brands that appear in the photo, even tagging the profile of the coffee shop where she is.
Alekarina and Firmoo : The Chilean nano influencer Alekarina madeThis collaborationnext toFirmoo, a brand specialising in glasses and optical products. In the video she shows in detail the glasses she uses. Like Harriet, Alekarina offers a discount code so that her followers can buy their glasses in this store.
Sara Dorado and In Salsa: InThis videoNano influencer Sara Dorado shows her time at the restaurantIn SalsaIt is not clear whether it is a paid post or UGC content, that is, an organic post generated by the user. The truth is that it is a reel that leaves the restaurant in a very good light and that, directly or indirectly, promotes it.
Iris Casilari, Notion and Mirror: We jump to YouTube to reach the profile of Iris Casilari. This Spanish nano influencer has two videos in which she talks about theNotion programand theMirror BrowserBoth belong to the niche of new technologies, productivity and the digital world. We are also unclear whether it is a paid promotion, even though both tools are explained in detail and carefully in their videos.
Koen Muller and Pull & Bear: This is a great example of how big brands should also take advantage of the power of nano influencers. Using the hashtag #pullandbearcommunity, thousands of small content creators are encouraged to upload photos of themselves wearing outfits fromPull & Bear. Koen Muller is one of them. InThis carousel, wearing clothes from the brand that accompanied him during his trip to Ibiza.
Define objectives and KPIs: The first step will always bedefine the objectivesDo you want to increase brand awareness , improve engagement or increase sales?
Depending on your goals, selectSpecific KPIsthat allow you to measure performance, such as reach, impressions, interactions or conversions. Establishing these parameters from the beginning is essential to evaluate the success of the campaign. Keep in mind that the influencer or the agency that represents him must be aware of these metrics and objectives.
Selecting the right influencers: Finding the right nano influencers is arguably the honduras phone number list most important part of a campaign. You can manually search platforms like Instagram using hashtags and keywords. However, it is best to usespecialized tools such as Influencity, as they allow you to filter by themes, engagement, demographics, etc.
Negotiate clear and flexible terms: Now that you’ve chosen your nano influencer(s), it’s time to negotiate the terms of the collaboration. Define the type of content, the number of posts, and the delivery times. Make sure to agree on the rights to the content and the duration of its use. Flexibility in terms will help create a stronger long-term relationship.
Measure performance and compare with other channels : After launching the campaign, it is essential to review and analyze the results based on the KPIs initially defined. Compare performance with other marketing channels to determine the profitability of the campaign.campaign with nano influencersThis analysis will allow you to adjust future strategies and optimize results.
Continue reading here: How to hire influencers: The entire process defined
Examples of campaigns with nano influencers
If you want to know what a collaboration with nano influencers looks like, we share some examples. These profiles have made recommendations or sponsored posts with brands they follow and admire.
Harriet and Zaful UK: Harriet is a London-based influencer who shares content about travel, restaurants, lifestyle and fashion.In this postA bag from the small brand appearsZAFUL UK. Through the copy she mentions that her followers will receive a discount code that she has obtained with the brand. Harriet also takes advantage of this post to mention other brands that appear in the photo, even tagging the profile of the coffee shop where she is.
Alekarina and Firmoo : The Chilean nano influencer Alekarina madeThis collaborationnext toFirmoo, a brand specialising in glasses and optical products. In the video she shows in detail the glasses she uses. Like Harriet, Alekarina offers a discount code so that her followers can buy their glasses in this store.
Sara Dorado and In Salsa: InThis videoNano influencer Sara Dorado shows her time at the restaurantIn SalsaIt is not clear whether it is a paid post or UGC content, that is, an organic post generated by the user. The truth is that it is a reel that leaves the restaurant in a very good light and that, directly or indirectly, promotes it.
Iris Casilari, Notion and Mirror: We jump to YouTube to reach the profile of Iris Casilari. This Spanish nano influencer has two videos in which she talks about theNotion programand theMirror BrowserBoth belong to the niche of new technologies, productivity and the digital world. We are also unclear whether it is a paid promotion, even though both tools are explained in detail and carefully in their videos.
Koen Muller and Pull & Bear: This is a great example of how big brands should also take advantage of the power of nano influencers. Using the hashtag #pullandbearcommunity, thousands of small content creators are encouraged to upload photos of themselves wearing outfits fromPull & Bear. Koen Muller is one of them. InThis carousel, wearing clothes from the brand that accompanied him during his trip to Ibiza.