What are centennials or Generation Z?
Posted: Tue Feb 18, 2025 6:29 am
Before we tell you how you can attract the centennial audience, we must define what they are. Generation Z or the centennials are those people who were born between 1995 and 2012. Currently, they are minors or young people.
One of the most notable characteristics of Gen Z is that they have grown up surrounded by technology , a fundamental part of their daily lives. Social media, for example, is a key element in their routines, even in those of their parents. For this reason, centennials are also known as “ digital natives ”. Most of them grew up with easy access to mobile phones, computers and tablets. The terminology is varied, and although it is no longer as common, for some time they were also called “zoomers”.
Main characteristics of centennials
Understanding key centennial characteristics is essential to connecting with them, egypt phone number list as their way of thinking, communicating and consuming content is unique compared to previous generations. Below, we explore some of the key aspects that define this generation.
Digital natives and technology experts
Generation Z is the first generation that is completely digitally native. Born after 1995, these young people have grown up surrounded by technology and have developed a strong relationship with the digital world. They have been using mobile devices since they were very young and have had constant access to the Internet. According toa surveyIn a survey of young people in the United States, 97% of centennials confirmed that they had access to a smartphone in 2020. This has allowed them to acquire technological skills intuitively and explore the virtual world with ease . A technological mastery that translates into an outstanding ability to adapt to new tools and digital environments. It is due to theDaily use of platformsthat digital natives have developed a very visual learning capacity so it is no coincidence that centennials are the main users of social networks such as TikTok orInstagram. In addition, 80% of those born in Generation Z aspire to work with cutting-edge technology, according to aSurvey conducted by Dell Technologiesto more than 12,000 young people from 17 countries.
genz
Centennials have a greater commitment to diversity and inclusion
Diversity is a core value for Generation Z. They have grown up in an environment that celebrates differences and promotes inclusion , which is reflected in their open-minded outlook on issues of gender, ethnicity, and cultural diversity.Study in Argentinapoints out that 42% of Generation Z in the country has tried to educate or change the discriminatory opinion of someone in their environment , demonstrating their commitment to a more equitable world.
As a generation that supports these values, they demand that brands also commit to them. This is what they sayDirect Marketing, which shows that 51% of millennials support brands that focus on more diverse images and castings in both their advertising and branding. Nike and Nivea are some examples of brands that show the greatest commitment to the values of diversity and inclusion.
One of the most notable characteristics of Gen Z is that they have grown up surrounded by technology , a fundamental part of their daily lives. Social media, for example, is a key element in their routines, even in those of their parents. For this reason, centennials are also known as “ digital natives ”. Most of them grew up with easy access to mobile phones, computers and tablets. The terminology is varied, and although it is no longer as common, for some time they were also called “zoomers”.
Main characteristics of centennials
Understanding key centennial characteristics is essential to connecting with them, egypt phone number list as their way of thinking, communicating and consuming content is unique compared to previous generations. Below, we explore some of the key aspects that define this generation.
Digital natives and technology experts
Generation Z is the first generation that is completely digitally native. Born after 1995, these young people have grown up surrounded by technology and have developed a strong relationship with the digital world. They have been using mobile devices since they were very young and have had constant access to the Internet. According toa surveyIn a survey of young people in the United States, 97% of centennials confirmed that they had access to a smartphone in 2020. This has allowed them to acquire technological skills intuitively and explore the virtual world with ease . A technological mastery that translates into an outstanding ability to adapt to new tools and digital environments. It is due to theDaily use of platformsthat digital natives have developed a very visual learning capacity so it is no coincidence that centennials are the main users of social networks such as TikTok orInstagram. In addition, 80% of those born in Generation Z aspire to work with cutting-edge technology, according to aSurvey conducted by Dell Technologiesto more than 12,000 young people from 17 countries.
genz
Centennials have a greater commitment to diversity and inclusion
Diversity is a core value for Generation Z. They have grown up in an environment that celebrates differences and promotes inclusion , which is reflected in their open-minded outlook on issues of gender, ethnicity, and cultural diversity.Study in Argentinapoints out that 42% of Generation Z in the country has tried to educate or change the discriminatory opinion of someone in their environment , demonstrating their commitment to a more equitable world.
As a generation that supports these values, they demand that brands also commit to them. This is what they sayDirect Marketing, which shows that 51% of millennials support brands that focus on more diverse images and castings in both their advertising and branding. Nike and Nivea are some examples of brands that show the greatest commitment to the values of diversity and inclusion.