Basic types of content on social networks
Posted: Tue Feb 18, 2025 6:15 am
Apart from Instagram and TikTok, you can add direct links to your post captions on most networks, which we definitely recommend. However, if you're sharing a link with added UTM parameters, use a shortener that will turn a multi-line address into a link of a few characters. Bit.ly is freely available, for example , but you need to take into account that all statistics on the click-through rate of the given link are visible to everyone, including your competitors.
We already know how to write captions, now we need to tell you what posts are actually appropriate to share. Again, it depends mainly on your capabilities, field of activity and target group. However, in general, we can divide posts into the following categories.
Articles
A common type of content you'll see on social media is blog posts. Their advantage is that if you choose an interesting topic, article title, description, and introductory graphic, you can bring many new visitors to your website . You can share the article as a direct link on Facebook, LinkedIn, or even X. You can also share it on Instagram or TikTok using an image, video, or carousel.
Products
If you run an e-shop or offer services to clients, you should definitely include your products in your regular promotion on social networks. Again, they can be shared in various forms and formats - photos, infographics, videos, Stories, carousels, Slide posts and more. In these posts, draw attention primarily to promotional, seasonal or newly stocked goods .
Interesting facts, current events and news
Share interesting facts about your field with your fans and other users. These can be not only general algeria phone number data facts, but also your practical experience. You can process them primarily in the form of interesting graphics or infographics . These will work well especially on LinkedIn, Facebook or Instagram. However, be careful not to overwhelm the infographic with text. It should always contain only the most important things and 1 graphic = 1 message always applies. If you do not adhere to the recommended 20% of text, you may have problems with paid advertising.
We already know how to write captions, now we need to tell you what posts are actually appropriate to share. Again, it depends mainly on your capabilities, field of activity and target group. However, in general, we can divide posts into the following categories.
Articles
A common type of content you'll see on social media is blog posts. Their advantage is that if you choose an interesting topic, article title, description, and introductory graphic, you can bring many new visitors to your website . You can share the article as a direct link on Facebook, LinkedIn, or even X. You can also share it on Instagram or TikTok using an image, video, or carousel.
Products
If you run an e-shop or offer services to clients, you should definitely include your products in your regular promotion on social networks. Again, they can be shared in various forms and formats - photos, infographics, videos, Stories, carousels, Slide posts and more. In these posts, draw attention primarily to promotional, seasonal or newly stocked goods .
Interesting facts, current events and news
Share interesting facts about your field with your fans and other users. These can be not only general algeria phone number data facts, but also your practical experience. You can process them primarily in the form of interesting graphics or infographics . These will work well especially on LinkedIn, Facebook or Instagram. However, be careful not to overwhelm the infographic with text. It should always contain only the most important things and 1 graphic = 1 message always applies. If you do not adhere to the recommended 20% of text, you may have problems with paid advertising.