Rich Data

Short subject lines are mobile-friendly and more likely to grab attention. With over half of all emails now opened on mobile devices, it’s crucial that your subject line doesn’t get cut off. In fact, emails with subject lines under 50 characters have a 12% higher open rate.

Aim for 40-60 characters to ensure visibility on most devices. Short, sweet, and actionable is always the best approach.

Examples :

“Your order has been shipped”
“New Offers Inside – Limited Time!”

2. Personalize your subject lines
Personalization is one of the most effective ways to increase open rates. People self employed data are more likely to engage with content that interests them. Personalized subject lines can increase open rates by 26%.

Integrate data-driven personalization to make the subject line more personalized and relevant. Use automation tools to dynamically personalize your subject lines based on customer interactions.

Use the r Recipient's First Name option: "John, your weekend getaway awaits!"
Reference to past behavior: “You left something in your cart.”
Take advantage of your location or preferences: “Discover the best deals near you!”