Effective Lead Generation Strategies for

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But what do such definitions say about the people who deal with your products or services? About the people who buy from you because they hope for a solution to a problem. Nothing or That's exactly why the presentation of most of the information is ego-centered and the benefit descriptions don't get to the core of it. Why Because they simply ignore the true needs of the target group graphic target person persona But this is precisely what is becoming more and more important in marketing and may even be necessary for survival in the future, especially for successful inbound marketing.


Because more and more people are turning their backs on jordan mobile database the classic push advertising messages of the outbound marketing method. What do they then do? Of course, they search on the Internet for those who solve their problems and take their needs really seriously This is how you can proceed to determine your target people Simply define your target group(s) using fictional people (buyer personas) who you give as vivid a face as possible Who is this A man A woman How old How does she/he tick Why does he or she visit your website What are the most burning problems What is this person looking for and what solutions does he or she hope to find from you A little tip if this is difficult for you.


Think about the customers you most enjoy working with and try to find representatives for certain types of customers. KI texts can offer you valuable support here If you work in the BB sector, please note that what is important first is who comes into contact with your marketing messages (i.e. researched on the Internet if necessary) and what is important to this person (also think about how you can support this person in your internal processes and improve your status) Specify a maximum of such target persons otherwise there is a high risk that you will get bogged down and be too unspecific Evaluate your marketing messages based on these insights, especially the website.