Relationship marketing: what it is and best practices
Posted: Tue Feb 18, 2025 4:05 am
It is always easier to ask for something from someone if you have a good relationship with them and if there is trust. On the other hand, if you try to ask for something from someone who doesn't know you and has never been in contact with you before, you will most likely not be successful in getting a response!
That's where relationship marketing comes in, the art of knowing your customers and developing a relationship with them.
Relationship marketing is a more customer-centric approach as opposed to transactional marketing, which is more focused on the product and the act of making a purchase.
Instead of focusing on promoting your products and being overly salesy, take ivory coast phone number list the time to introduce yourself, let potential customers and clients get to know you, and be available to answer their questions.
From how, why, and for whom, we'll cover everything you need to know about relationship marketing in this article!
Grow your business with a relationship marketing tool
With Brevo you can create and send emails, design landing pages, resolve queries through website chat, manage your contacts in the CRM and more, all in one place.
Learn about all the advantages
Some context on relational marketing
The main objective of relationship marketing is to develop a long-lasting and trust-based relationship between your brand and your customers and/or prospects.
«Knowledge, interest, confidence»
The principle "Know, Interest, Trust" is the basis of relationship marketing because it allows you to understand the evolution of your customers' relationships within a given framework.
Before making a purchase, customers go through three different stages:
Knowing your brand
Have interest in your product or service
Put their trust in you and decide to make the purchase
This evolution takes time and requires you to really focus on developing meaningful relationships with your customers.
A more human approach
The era of B2B (business to business) versus B2C (business to consumer) marketing is over. Now, it's all about H2H - human to human - marketing.
That's where relationship marketing comes in, the art of knowing your customers and developing a relationship with them.
Relationship marketing is a more customer-centric approach as opposed to transactional marketing, which is more focused on the product and the act of making a purchase.
Instead of focusing on promoting your products and being overly salesy, take ivory coast phone number list the time to introduce yourself, let potential customers and clients get to know you, and be available to answer their questions.
From how, why, and for whom, we'll cover everything you need to know about relationship marketing in this article!
Grow your business with a relationship marketing tool
With Brevo you can create and send emails, design landing pages, resolve queries through website chat, manage your contacts in the CRM and more, all in one place.
Learn about all the advantages
Some context on relational marketing
The main objective of relationship marketing is to develop a long-lasting and trust-based relationship between your brand and your customers and/or prospects.
«Knowledge, interest, confidence»
The principle "Know, Interest, Trust" is the basis of relationship marketing because it allows you to understand the evolution of your customers' relationships within a given framework.
Before making a purchase, customers go through three different stages:
Knowing your brand
Have interest in your product or service
Put their trust in you and decide to make the purchase
This evolution takes time and requires you to really focus on developing meaningful relationships with your customers.
A more human approach
The era of B2B (business to business) versus B2C (business to consumer) marketing is over. Now, it's all about H2H - human to human - marketing.