The most common
1 – « June Newsletter »
We can't make subject lines so generic, impersonal and boring. Your contacts won't even be curious about what might be in this email - they just won't notice it!
Our advice: try to pique your readers' curiosity or at least give them a hint of what your newsletter will offer them this month.
2 – « Discover our product »
And wouldn't it be better to tell the news about said product? Especially since your list is (or should be) segmented and they meet a profile related to the need that the product covers. Instead of a vague subject, highlight the benefit for the user.
Our tip: Instead of "New: Discover the xxx robot vacuum cleaner", you could say "Cleaning from your bed? Now it's possible!"
3 – “Satisfaction survey” “We are interested in your opinion”
Oh no, another survey to answer! Frankly, it's tiring for everyone. And that's being polite.
Almost no one wants to fill out your questionnaire. So if you really want to guatemala phone number list make one, do it at least to be more creative in your topic.
Our tip: try, for example, "{FIRST NAME}, your package arrived... Did everything go well?"
The ones that look like spam
4 – « Up to 70% off iPhones !!!! »
Don't you think the story would be more credible without all these exclamation marks? Besides, the message lacks seriousness and instantly looks like a scam.
It definitely looks like a spam alert!
Our advice: just don't overdo it and remove those exclamation marks.
5 – « SUPER GIFT ON DISCOUNT »
Is your caps lock stuck? We hope you know: typing in caps on the web is the equivalent of shouting.
Our advice: you won't be able to seduce or convince by shouting louder than others. Use your writing skills instead of using capital letters.
6 – “URGENT…” “REMEMBER…” “HURRY UP…”
Can you please calm down?! Pressuring your users will not benefit you, and it certainly won't help you build a true brand relationship.
You will only succeed in creating a feeling of "false alarm" and annoyance. And most importantly, no one will take you seriously on the day when you have something really important to say.
Our advice: Creating a sense of urgency will increase your click-through rate in the short term, but it will kill your leads in the long run. Focus on making your subject line something that provides a benefit to the user rather than sounding like an invitation.
No comment
7 – « Discount on your stay »
Ok, we are not very good at this. It can happen/has happened to all of us that when writing quickly or in a hurry, we have missed a letter or made a spelling mistake.
It's not the end of the world, but it still doesn't inspire good feelings among readers.
Our advice: It's hard to spot our own mistakes, so ask someone to read your content.
8 – « Open me! »
If I were your contacts, I wouldn't open it. It stinks of a virus or a scam...
If you've ever thought about using this thing, you're hitting rock bottom!
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