How to create a publication plan?

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Once you have your spreadsheet ready, it's time to fill it with interesting content. If you're worried you'll run out of ideas, here are some tips for finding content inspiration .

Look at the results of the content you’ve already published and revisit the most successful topics. Improve and update the content that’s performing poorly.
Review the keywords that people in your industry are searching for and create content related to them.
Join industry-specific Facebook groups and read about what your target group is dealing with. Internet discussion portals are also a great source of ideas.
Take a look at your competitors and find out what works for them and what content they are missing that you could be doing.
Listen to industry podcasts, browse magazines and online journals ; you'll find a whole host of topics for your content.
Start subscribing to newsletters from competitors or companies that your target audience follows.
Check out the Meta Ad Library to see what campaigns are currently running in your area of ​​business, or get advice from Pinterest on what's trending right now.
Involve your entire team in creating content and ask colleagues outside of marketing what they cambodia phone number data deal with every day. You can find out the most frequently asked questions from customer support and answer them.
Turn to artificial intelligence for help. ChatGPT will generate a plethora of topics for you in a few seconds. Not all of them will likely be useful, so choose only those ideas that match the interests of your target group. You can confirm this by comparing the AI ​​suggestions with the findings from the other methods mentioned.
Find out what is currently happening in your field abroad and what the media is writing about.
Download the publishing plan template
Plan your content efficiently and clearly. With our publishing plan, you'll be in control and save a lot of time. Download our free template and start creating thoughtful content today.

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Search for topics continuously and save them in a special table in another sheet , which you can call Topic Repository, for example. Then always refer to it when preparing your quarterly or monthly plan.