In the B2B sector, you will not be so interested in interests and free time, but in the job content and the associated work needs and problems .
Don't forget to regularly review and update personas . Follow Komerční banka's advertising slogan - The world is changing and we are changing with it - and adjust the profiles to match current trends and changes in the market .
A specific example of a persona
Imagine you run an organic farm where people can buy your products, or order them online and have them delivered to their door. You also offer stays where people can relax with nature at their fingertips and get a glimpse behind the scenes of modern farming.
A woman interested in a healthy lifestyle because she wants to provide her children with quality food.
A man who wants to spend a pleasant weekend with his family in a natural environment at least occasionally.
A young woman who prefers organic food but is used to shopping mainly online.
For example, let's work on persona number 1.
Persona processing – Marketa Zdravá
Make persona creation easier
We created the persona Markéta Zdravová based on the template we provide. Use our template to belize phone number data make your work easier and save time.
Download pattern
We are creating suitable content for Markéta
Based on a specific description, you can easily come up with topics that will interest Markéta and help her solve her problems. Here are some examples of questions that the content on your organic farm website can answer :
How to recognize quality meat products? (article)
Where to buy fresh meat, dairy products and vegetables? (e-shop)
How to prepare a balanced and healthy diet for children? (instructions)