Would you like to take advantage of them to strengthen your relationships with your customers? Here are eight useful ideas to do just that!
The various transactions that take place between a company and its customers are incredibly common these days. However, few create transactional email campaigns that retain and improve the relationship with the customer. If you want to get more out of this type of emails that you send to your customers, you've come to the right place!
What is a transactional email?
A transactional email is an email that is automatically sent to a single recipient as a result of an action they have taken within a website. This definition includes purchase confirmations, password reset messages, shipping notifications, etc.
Many companies view transactional emails as obligations rather than opportunities. Emails that simply “have to be sent” get relegated while promotional emails get all the attention.
The result for the brand is an unbalanced communication strategy and, above all, a valuable lost opportunity to connect with customers.
This situation is even more common in small businesses, where employees may lack the time or skills to design transactional emails.
However, with the right marketing platform, it is very easy to create transactional emails tailored to the needs of each company. However, before that, the first step is to understand the strategies that motivate this type of email.
Generic transactional emails are very common nowadays, but that doesn't mean they are the best option. These types of emails have the potential to send a differentiated message, just like their counterparts: promotional emails.
In fact, transactional emails can do as much (or more) than promotional emails when it comes to generating conversions and building a loyal clientele!
Are you ready to create transactional emails?
With an email marketing tool like Brevo, you can start improving your relationship with your customers.
Start here
To send transactional emails, you need to have a platform with automation features. A simple transactional email, such as a welcome email , can be found on platforms like Mailchimp in all of its plans. However, for more complex automations available in the free plan, you will need other alternatives .
As you know, nothing speaks louder than the facts. So let's stop dwelling on theory and look at these excellent examples of transactional emails.
1. Transactional email: completing a transaction
Transactional email abandoned cart
The strong points of this email:
Resume a transaction that the customer left incomplete
Promote the brand
It's direct
Includes a discount
This email, while reminding the recipient that they can complete an ecuador phone number list accommodation reservation that they left unfinished, offers them an interesting discount.
The email is sent after the user has made a specific search for accommodation on the site and left the transaction unfinished.
The email is personalized and tailored to the client's priorities. It is very likely that they are still interested in traveling to that destination and that is very valuable information to start the communication.
By offering a discount on that destination, the email attempts to reduce any concerns that may have led the customer to leave the transaction unfinished.
At the same time, it makes it clear that it is an offer that is offered to the first three guests who book, which underlines its exclusivity. The customer will perceive the personalized treatment that the company offers them with this email, since it is a limited-time offer only addressed to this one user.
It is worth noting that this message is conveyed without neglecting visual coherence with other elements of the Airbnb brand, such as the logo or colors.
2. Transactional email: welcome email
transactional email example 3
The strong points of the welcome email :
Maintains an informal and fun tone
Offers a discount that encourages immediate purchases
Includes company value propositions
Provides balance between image and text
There are many welcome emails that simply say “Your registration to the platform has been completed.” This is short and misses the opportunity to impress brand personality.
Uniqlo has understood the importance of that first interaction with users who register on its platform and wanted to take advantage of the opportunity to send them an email for something as routine as subscription confirmation.
From the very first moment, this transactional email written in a fun tone arouses emotions in the subscriber. Moreover, it doesn't just stay in words; it also offers a discount to encourage the subscriber to start making purchases on the site and motivate them to take the first step.
The call-to-action button, with the direct message “Buy Now,” helps reinforce that immediacy.
The email then includes a gift suggestion section for subscribers during the Christmas period, to further encourage interaction between the customer and the company.
3. Transactional email: email address confirmation
transactional email confirm address
The strong points of this email:
GDPR Compliant
Communicate new options like the Facebook app
Include positive messages for the call to action (CTA)
Using an email confirmation is always a great idea, especially since the European data protection law GDPR came into effect. We have already talked about the many positive effects of asking your users to subscribe to your mailing lists before sending them email messages (double opt-in).
More and more platforms are asking their users to register with a valid email address, and this must be confirmed before it can be used for other purposes.
Monster did not just send a brief email with a link to confirm the address. Instead, it reinforced the welcome message to the platform and included a reminder of some of the services that the customer can enjoy on the site.
- Board index
- All times are UTC
- Delete cookies
- Contact us