In short: Pay attention to how you address your target group: should you use the professional “ Sie” or the friendly “Du” ? Answer your target group’s question: Use terms that your target group is searching for Identify your competition: Which search results do you need to beat? And which ones would be a waste of energy? Rule #: Define a focus keyword for your page Each of your pages should be discoverable for a specific keyword, i.
e. a search term. For example, this post should rank for the keyword georgia mobile database SEO texts. That's why the main focus is on writing SEO texts. In the early days of SEO, it would have been enough to use the term SEO texts as often as possible in this text about SEO texts, which is basically just an SEO text. But it should now be clear that this approach is not very elegant.
Simply stringing together search terms no longer impresses any search engine these days. To counteract this list-based content, countless parameters are now included in the search engine evaluation that go beyond the actual keyword. However, it is important that you do not lose sight of your focus keyword . Of course, synonyms or secondary keywords will also be used in your SEO texts.